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‘Early in the morning the first visitors came to the Essent-stand. With their coupons in hand, they eagerly arrived to pick uptheir free chair. Children directly started to decorate their own FestivalChair in the most creative way possible. It was a big success!’ ’
(source: website Essent.nl)
Through the advertisingagency ‘Hemels van der Hart’ ESSENT used the FestivalChairs countrywide during their summer campaign.
For the children they ordered white FestivalChairs with just the logo of ESSENT on the seat. For the adults they used fully printed FestivalChairs finished with the slogan: “Bij Essent zit je goed” (With Essent you're 'sitting' at the right place). Several photos were taken showing the children alongside their specially decorated FestivalChair. These photos can be downloaded through the website of ESSENT. It was a huge success and since this event have placed repeat orders.
